Why Car Names Really Matter

Autoblog — We Obsessively Cover The Auto Industry

Why Car Names Really Matter

What’s in a name? Does it really matter what you call a car, or will a car sell well as long as it’s well designed?

As an enthusiast, I always felt that the name of a car never really mattered all that much. I was always more interested in the design and the mechanical aspects of the machine rather than the badge. If it had a cool sounding name, sure, that was good. But to me a great car was a great car no matter what they called it.

Now I’m not so sure.

John McElroy is host of the TV program “Autoline Detroit” and daily web video “Autoline Daily”. Every week he brings his unique insights as an auto industry insider to Autoblog readers.

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