The economic crisis and environmentalists have made Aston Martin mad

Aston Martin Cygnet Concept Car Revealed – Worldcarfans

Aston Martin reckons it has made a smart move, so to speak, by conceptualising a small city car. Based on the Toyota iQ the Aston Martin Cygnet is a mix of luxury, compactness and environmental friendliness.

Dr Ulrich Bez, the Chief Executive of AM says: “Now is the right time for Aston Martin to take this first bold step to embark on this special project – made possible with the support of an organisation of Toyota’s stature and capability and the intelligent design and perfect city car package of the iQ.”

The Cygnet does not signal the end of desirable beasts like the DB9 and the DBS. It will merely add to the range and give AM access to new markets.

“The offering of a ‘Cygnet’ with a DBS, DB9 or Vantage is a unique combination of opposites,” said Bez, “and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level.”

The iQ is not a bad place to start with its EURO NCAP 5-star safety package and environmental consciousness. Aston Martin seems to be going into the same territory that Mercedes-Benz entered in the early 1990s with the smart where it initially partnered with Swiss watch maker Swatch. More details will be revealed once the project has been given final approval which Dr Bez expects to be in the not too distance future.

Just like a few days ago, I was shocked by the death of Michael Jackson, I am shocked again this time by the new Aston Martin.

The first thing I did was quickly go to the corner of the screen to check the date, ok, it’s not April Fool Day. And then I checked the display setting of my screen to make sure it is the correct size ratio 10:16, not 3:4. Then I checked my eyes and slapped myself to see if I was in my bed dreaming. I did all those things, because I couldn’t believe what I see on my computer, more to the point, what Aston is doing to Aston.

Aston Martin is pimping a Toyota iQ. I am still having a hard time to accept that. The stupid government and environmentalists have finally forced the coolest car maker in the world to lose its virginity, dignity and exclusivity to make a little, eco and gay micro car. The purity of Aston’s bloodline has finally be ruined.

My problem is not on the actual Aston Martin micro car, but more on the reason of doing this project. Aston doesn’t want to do that in the first place, rather, they are forced to do this project because of the upcoming regulations about fuel economy and emissions. A car maker has to keep the total CO2 emissions of their model range to 120g/km. Ferrari and Lamborghini can use their parents companies’ (FIAT and VW) small car models to average out the model fleet CO2 emission levels, but Aston can’t, they are individual company and only has big powerful and big CO2 emission models, so they have to spend extra money to make a little car to balance the emission.

Why it is always the supercar makers that get hit hard by green hippies and stupid government regulations? Simple, they are the superstars, eye catching. They are first things that pop up in mind. They are people’s targets. People requires a lot of thing from them. Take Michael Jackson for example, on one hand, people appreciate his music, performance on the stage, and his effort on promoting love, peace and his work on charity. And on the other hand, it’s the same people who slander him, sue him for all sorts of things and make his life so miserable, put him under pressure that eventually killed him. And so are the supercars. On one hand people want Supercar makers to make gorgeous, outrageous performance machines to fulfill their passions and dream, and on the other hand, people make those supercar makers to live a hard life of asking them to be green and environmentally responsible. Yes, to cover the same distance, an Aston Martin V8 Vantage does produce more CO2 than a Toyota Prius. But the Prius is driven everyday over the years, and the Aston rarely makes its way out of the garage. So, on a bigger scale, the Prius is more anti-social, more environmentally damaging and evil than the Aston V8. On a even bigger scale, all means of transportations, cars, ships, planes, add up together, contribute 30% of the total global CO2 emission. The amount that supercars all over the world produces add up together is so small that it cannot be measured. In the rest 70%, 50% is from buildings and infrastructure and building the infrastructure. Why the governments only focus on the smaller percentage and not doing anything on the big percentage?

Why can’t people just leave supercars alone? Just like why can’t people leave Michael Jackson alone in his Neverland? Supercars should also live in the neverland, they should be the children who never grow up. People should just let children play, watch them play and smile at them. But no, people think they are smart, and they should do something they think is smart to show that they are smart, and now look, Michael Jackson is dead, and Aston Martin is making micro cars.

Ok, it’s not all that bad and we all have to face it. I have to say, there are some good points. Look at that car, it’s so cute, much better looking than the Toyota iQ which it is based on. And I’m glad that those designers put a drawing of the upcoming beautiful Aston 4 door saloon on the wall when styling the minicar. And thanks God it is only sold to Aston Martin owners as a package. It’s like those soft drink package that you get in the supermarket, you by a 2L big bottle, and they come with a 600ml little bottle. So by driving that infant city Aston, people know that you’ve got a 6 liter V12 DB9 at home, so it is still kind of exclusive. But I’m pretty sure that very soon after the car hit the market, people who don’t have a big proper Aston Martin will be able to get hold of one of those little infant Aston, thanks to eBay and stuff. I’m also pretty sure it’ll be more fun to drive in the city than a big Aston. For a DB9 owner, driving the little Aston will be like when you grown up and look back at the photos of your childhood, it is still me, but just cuter, younger and more innocent. What’s better, if Aston forgets about the exclusivity thing all together and sell the little car separately to the mass market, very soon they will have more money than they have ever thought and they can spend it on making even more beautiful, powerful, unbelievable supercars. The little Aston is created to keep the big Aston alive.

One suggestion to the Aston owners and 007: Why don’t you rent a secured garage at the out skirt of the city, drive your big Aston Martin DBS there and switch to the little Aston to go into the city, do whatever you need to do in the city, then take the lady with you back to the garage, do whatever you need to do in the garage, then switch back to the DBS, then drive home and do whatever you need to do. At least when you stuck in congestion in the city, you can still look at the Aston badge on your steering wheel and dreaming the days you drive the big Aston, just don’t let the fact that it is actually a Toyota iQ wake you up from that dream.

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