Form, Target buyers and Package


I have a personal style that I have been developing for two years. I like to hide subtle curves in the extrusions and use these extrusions to form the body of the car and interior as well. Examples are GM Roll up and HSV Encore.

I admire Italian Design and have used my understanding and research into Italian Design as a base to develop my style from. In my view the key spirit of Italian Design are:

  • Design is the production of art
  • Design orientated more than user orientated
  • Design is a combination of traditional craftsmanship, modern thing, personal character, nature material and new material
  • Being an individual, having my own style is important
  • Designer design the desire and dream
  • Design should have an emotional function apart from physical function
  • Aesthetics first, practicality second. Looking good is everything, everything has to look good. Proportions, light interact and details are very important

Target Audience

The project will focus of the fun of driving, so the target audience will be those high income people in the future who have an active and dynamic lifestyle, appreciate engineering and driving pleasure, enjoy the unique experience offered by the car and the sense of being an individual, can afford a car as a reward for their hard work and use it for recreational purpose in weekend and holidays.

Such group of people is currently in their 20s. They are the first digital generation who grow up with video games and computer games. They like digital gadgets and driving in the virtual world. In the future they will most willing to try the same fun driving experience in the real world.

The Package

  • Seats: 3 seats (1+2 layout)
  • Wheels: 4 wheels (4 wheel drive, can be switched to rear wheel drive)
  • Power: Hydrogen Fuel Cell and Plug-in Electric

Hydrogen stored as liquid or compressed in a tank behind the seats

  • Hub mounted electric motors in each wheel
  • Control: Drive by wire
  • Enough luggage space for a weekend trip
  • Materials: Carbon Fiber or environmental friendly composite materials. Monocoque structure provides lightweight and stiffness. Also act as impact absorb for safety
  • Low production volume

All Electric Package

Hydrogen Fuel Cell Package


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