Peugeot Competition 2008 Winner’s Full Scale Model: The Peugeot RD

Peugeot RD Concept Car Full Scale Model Revealed in Shanghai – Worldcarfans

The Peugeot RD concept design of 27 year old Carlos Arturo Torres Tovar is now on exhibition as a full-size model at the 2009 Auto Shanghai in China. The Colombian has just graduated from the National University of Colombia where he studied Industrial Design.

His concept car was the winning project in Peugeot’s 5th Annual Design Competition which saw prospects from 95 different nationalities submit over 2,500 projects. The theme for the contest was “Imagine the Peugeot of the Worldwide Megalopolis of tomorrow” which in essence asked them to picture the transportation needs of future megacities and design a vehicle to satisfy them.

What sold the RD concept for Peugeot and the selected jury was its high road-holding ability with ease of use in congested traffic, the environmentally friendly electric motor and the 3-wheeler’s driving sensation of a sedan. It also features panoramic all-around visibility and head-up display. Peugeot has been building this show unit since October 2008.

On top of seeing his design come to life in a 1:1 scale, the winner also takes home a cheque for 10,000 euros and an Xbox 360 game console. Twenty nine short-listed entries also received certain prizes.

Now I understand that the whole point of a concept car is to come up with something completely different and strange, not the prettiest, the coolest or the most practical. And the whole point of designing a concept car for a car design competition is to completely ignore the brief and just design something you want. This Peugeot RD Concept proved my point of view perfectly.

The brief for the Peugeot contest was “Imagine the Peugeot of the wouldwide megalopolis of tomorrow”, and the winner is an electric single seater the size of a family saloon with three enormous washing machine drums. I can only imagine the traffic issue of the worldwide megalopolis of tomorrow getting worse if many of us have one of this.

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One Response to “Peugeot Competition 2008 Winner’s Full Scale Model: The Peugeot RD”

  1. this car is very good but it is too dangerous in accedents

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